Contact

Summary of this article

Shock absorbers can significantly reduce the risk of Dead-on-Arrival deliveries, but they cannot eliminate transport damage on their own. In industrial shipping, sensitive products are exposed to a combination of shock, vibration, compression, temperature changes, moisture and handling errors. If packaging is designed only around impact absorption, other failure risks may remain unaddressed.

The effectiveness of shock absorption depends on the product’s fragility, weight, geometry, transport route and the level of movement it experiences during handling and shipment. Materials such as foam inserts, rubber dampers and suspension systems can protect high-value equipment by absorbing impact energy and reducing vibration transfer. However, the wrong material, density or configuration can still allow damage to occur, especially when products are exposed to repeated shocks or long transport cycles.

Preventing DOA deliveries requires a complete engineered packaging approach. Shock absorption should be combined with vibration damping, secure fixation, environmental protection, packaging testing and clear handling instructions. By selecting protection based on product-specific risks and validating performance before shipment, companies can reduce failure rates, protect product value and improve supply chain reliability.
Show full summary »

Dead-on-arrival (DOA) deliveries can devastate your business’s reputation and drain your budget. When products arrive damaged or nonfunctional after shipping, you’re looking at costly returns, unhappy customers, and potential safety risks. The good news? Proper shock absorption in your packaging can dramatically reduce these failures.

Understanding how shock absorbers work and choosing the right protection for your products isn’t just about preventing damage—it’s about transforming your packaging into a strategic asset that protects your investment from warehouse to destination.

Faes engineer werkt aan een technische verpakkingstekening om schokabsorptie te optimaliseren en dead-on-arrival leveringen te voorkomen.

What causes dead-on-arrival deliveries in shipping?

Dead-on-arrival deliveries typically result from inadequate protection against shock, vibration, and impact forces during transport. Products fail when packaging cannot absorb the energy from drops, bumps, and handling throughout the supply chain.

The most common culprits include sudden impacts during loading and unloading, vibrations from vehicle engines and road conditions, and compression forces when packages are stacked. High-value electronics, medical devices, and precision instruments are particularly vulnerable because even minor jolts can disrupt delicate internal components.

Temperature fluctuations compound these problems by making materials more brittle or causing expansion that creates additional stress points. Poor packaging design often fails to account for the cumulative effect of multiple smaller impacts, which can be just as damaging as one major drop.

How do shock absorbers work in packaging systems?

Shock absorbers in packaging work by converting kinetic energy from impacts into other forms of energy, typically heat, through controlled deformation of materials. They create a buffer zone that extends the time over which deceleration occurs, reducing the peak forces transmitted to your product.

The most effective systems use engineered materials like closed-cell foam, air cushions, or specialized polymers that compress under impact and then recover their shape. These materials are designed with specific crush strengths that match the weight and fragility of the protected item.

Advanced shock absorption systems often combine multiple materials with different properties. For example, a packaging solution might use firm outer foam to handle major impacts while softer inner materials provide fine vibration control. The key is creating a graduated response that handles everything from minor jostling to significant drops.

What’s the difference between shock absorbers and vibration dampeners?

Shock absorbers handle sudden, high-energy impacts like drops and collisions, while vibration dampeners control continuous, low-amplitude oscillations during transport. Both serve different but complementary protective functions in packaging systems.

Shock absorbers typically use materials that deform significantly under impact, such as expanded polystyrene or polyurethane foam. They’re designed to crush in a controlled manner, absorbing energy through permanent or semi-permanent deformation. Think of them as your first line of defense against major handling incidents.

Vibration dampeners, on the other hand, use materials that can repeatedly compress and recover without losing their protective properties. These include elastomeric materials, gel pads, and specialized spring systems that isolate products from engine vibrations and road noise during long-distance transport.

The best packaging solutions combine both technologies. You might see this in flight cases for sensitive equipment, where shock-absorbing foam handles impacts while vibration-dampening materials protect against continuous movement during transport.

Which industries benefit most from shock-absorbing packaging?

High-tech manufacturing, medical device companies, and defense contractors see the greatest returns from shock-absorbing packaging due to their high-value, precision products that are extremely sensitive to physical damage.

In the semiconductor industry, even microscopic disruptions can render chips useless, making DOA rates particularly costly. Medical equipment manufacturers face similar challenges, with the added complexity of regulatory requirements that make damaged products not just expensive but potentially dangerous.

The aerospace and defense sectors rely heavily on shock absorption because their components often travel to remote locations where replacement parts aren’t readily available. A single damaged component can ground aircraft or disable critical systems, making prevention far more cost-effective than replacement.

The entertainment and touring industries also depend on robust shock protection for audio, video, and lighting equipment that must function perfectly after repeated transport cycles. These applications often require packaging that can handle both the rigors of frequent shipping and quick setup times.

How Faes helps prevent damage with engineered packaging solutions

At Faes, we believe that shock absorption is not just about choosing the right material. It is about understanding the full complexity of your product, your supply chain and the risks your equipment faces during transport, handling, storage and reuse.

That is why our packaging experts and engineers look beyond standard solutions. We analyse your specific challenge, from product sensitivity and vibration risks to logistics processes, environmental conditions and total cost of ownership. Based on these insights, we design and develop packaging solutions that are built around your application, not the other way around.

Whether you need to reduce Dead-on-Arrival deliveries, protect high-value components or create a reusable packaging solution for a complex supply chain, our engineers are ready to take on your challenge. At Faes, complex packaging questions are exactly where our expertise adds the most value.

How do you choose the right shock absorption for your products?

Choose shock absorption based on your product’s weight, fragility level, and the specific threats it faces during transport. Start by identifying the maximum G-forces your product can withstand, then select materials that keep transmitted forces below this threshold.

Consider the drop height your packaging must survive—typically 30 inches for standard shipping, but potentially much higher for air freight or rough-handling scenarios. Your shock absorption material should have enough thickness and the right crush strength to handle these impacts without bottoming out.

Environmental factors play a huge role in material selection. Temperature extremes can make some foams brittle or overly soft, while humidity can affect performance over time. For international shipping, you’ll need materials that maintain their properties across a wide range of conditions.

Testing is non-negotiable. Work with packaging engineers who can simulate real-world transport conditions and validate your protection strategy before full-scale implementation. This might include drop testing, vibration analysis, and compression testing to ensure your solution works in practice, not just in theory.

Do you have a complex packaging challenge?

Our experts and engineers are ready to help. At Faes, we combine technical packaging knowledge, material expertise and practical supply-chain experience to develop solutions that protect your products in the real world. From shock absorption and vibration damping to reusable packaging and total cost optimisation, we help you create a packaging solution that fits your product, your process and your business goals.

Frequently Asked Questions

How do I calculate the right amount of shock absorption for my specific product?

Start by determining your product's fragility factor (maximum G-force it can withstand) and the expected drop height during shipping. Use the formula: cushion thickness = (drop height × product weight) ÷ (cushion area × material's dynamic cushion curve). Most packaging engineers use specialized software to run these calculations and account for variables like package orientation and multiple impacts.

What are the most cost-effective shock absorption materials for small businesses?

Expanded polystyrene (EPS) foam and bubble wrap offer the best value for lightweight products, while corrugated cardboard inserts work well for moderately fragile items. For higher-value products, consider polyurethane foam or air cushions, which provide better protection per dollar spent. Avoid over-engineering your solution—match the protection level to your product's actual value and fragility.

Can I reuse shock-absorbing packaging materials, and how many times?

It depends on the material type and impact history. Closed-cell foams and air cushions can typically be reused 3-5 times if they haven't been compressed beyond their elastic limit. However, expanded polystyrene and other crushable materials should be replaced after any significant impact. Always inspect materials for cracks, permanent deformation, or loss of springiness before reuse.

How do I know if my current packaging is failing without waiting for customer complaints?

Implement shock and tilt indicators in your shipments to monitor handling conditions during transport. These inexpensive devices show if packages experienced impacts or orientations that could cause damage. Additionally, conduct regular drop tests on sample packages and track your return rates by shipping route to identify problem areas before they affect customer satisfaction.

What's the biggest mistake companies make when designing shock-absorbing packaging?

The most common error is designing for single impacts instead of cumulative damage from multiple smaller shocks. Many companies also fail to account for package orientation changes during transport—your product might experience forces from unexpected directions. Always test your packaging in various orientations and consider the entire shipping journey, not just the worst-case single drop scenario.

How do temperature extremes affect shock absorption performance?

Most foam materials become brittle in cold temperatures (below 32°F) and softer in heat (above 140°F), significantly reducing their protective capabilities. For temperature-sensitive shipments, use materials specifically rated for your expected temperature range, or consider adding thermal insulation. Polyethylene foams generally perform better across temperature extremes than polystyrene-based materials.

Is it worth investing in custom-engineered packaging for low-volume products?

Custom engineering becomes cost-effective when your product value exceeds $500 or when standard solutions result in DOA rates above 2%. For lower-value or low-volume items, focus on selecting the right combination of off-the-shelf materials rather than custom solutions. However, if you're shipping internationally or to challenging destinations, custom packaging often pays for itself through reduced claims and improved customer satisfaction.

Print
Email Download PDF
Thijs Canjels

Thijs Canjels

Business Innovation Manager

Thijs Canjels is Business Innovation Manager at Faes and specializes in packaging management and supply chain optimization. In his blogs, he shares insights on efficiency improvements, cost savings and the strategic role of packaging in modern supply chains.

More articles by Thijs Canjels

This is how we create the ideal packaging together

Good packaging doesn’t just happen by chance. Using a tried-and-tested approach, our specialists guide you step by step from the initial idea to the finished product.

Contact
1
Intake
During an initial consultation, our packaging experts will identify your specific requirements. By discussing the criteria the packaging must meet, they can work with our engineers to develop a concept.
2
Concept
Is standard packaging an option, or is bespoke packaging required? This decision is made in consultation with the consultants and designers
3
Design
Based on the concept, you will receive a suitable proposal. Thanks to our short lines of communication, we can easily make adjustments whenever necessary. Are you happy with the advice? If so, we’ll work towards producing a prototype.
4
Prototype
We present the prototype via an online tool. You and your project team members can leave comments or give your approval straight away. This ensures the approval process is quick and transparent, whilst previous versions are automatically saved.
5
Production
Once approval has been given, our skilled craftsmen get to work on producing the packaging. From closures to a fully bespoke interior: we ensure that all your requirements are carefully incorporated into the final solution.
6
Service
We remain involved even after delivery. We are happy to take care of all your packaging needs, so that you can count on our support for maintenance, modifications or more complex issues.